MTV is the world’s #1 youth entertainment brand. With a global reach of more than a half-billion homes, MTV is the cultural home of the gen z and millennial generations, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture. We are more than just a brand: we are iconic, global and loved. Our young audiences don't just watch MTV: they download our apps, attend our events and follow our stars.