If Standard Creative:
72 business hours before campaign start
Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Engagement and brand awarness.
Max initial file load size allowance (see further HTML5 guidance in notes)
Static Image: 60kb HTML5: 150kb
Subsequent Max polite file load size
2.2 MB unlimited if streaming video within the ad unit
Max animation & video frame rate
24 Frames per Second
Max animation & video lenght
30 seconds or less (loops included) Expandables: unlimited with user interaction
Minimum required controls
If Expandable Creative: "Close X" on expanded version and "Expand" on collapsed state
If In-Banner video: Play, Pause, Mute controls must be included.
3rd Party serving (TAG)
Positioning Telefe / Telefe Noticias: Top half of page. Only 1 call pere page.
Expands down: 970x250 (Optional). Audio must be user-initiated. Default state is muted