If Standard Creative: 72 business hours before campaign start . Preferred Rich Media Partner: Sizmek. Tag must be provided 72 business hours before campaign start
Usage - Client interest
Multiple use. A good way to show a product or its attributes.
Max initial file load size allowance (see further HTML5 guidance in notes)
Static Image: 40kb HTML5: 100kb
Subsequent Max polite file load size
2.2 MB unlimited if streaming video within the ad unit.
Max animation & video frame rate
24 Frames per Second
Max animation & video lenght
30 seconds or less (loops included) Expandables: unlimited with user interaction.
Minimum required controls
If Expandable Creative: "Close X" on expanded version and "Expand" on collapsed state. If In-Banner video: Play, Pause, Mute controls must be included.
3rd Party serving (TAG)
Expands down: 728x250 (Optional)
Audio must be user-initiated. Default state is muted.